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10 Branding Commandments for HR Leaders

October 4, 2017


PHOENIX—Human resources leaders should put people first—and “people” includes themselves, said Bettina Deynes, SHRM-SCP, vice president of human resources for the Society for Human Resource Management (SHRM). “You don’t have to wait to be promoted to be recognized as an effective leader,” Deynes told SHRM’s Leadership Development Forum on Oct. 3. “Seize opportunities to lead.”

Start by understanding what sets you apart, and then market that value to others. Keynoter Kaplan Mobray, bestselling author of The 10Ks of Personal Branding (iUniverse, 2009) showed attendees how to do that. “There is no world-class whatever-company-you-work-for if there is no world-class you,” Mobray said.

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