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HR is uniquely positioned to elevate employer branding

Over the course of the past several years, we have begun to see a welcome shift in the role of human resources as it has evolved to become a more strategic function. Long gone are the days when companies could be successful with a traditional or reactive approach to HR. Strategic human resources is a force multiplier, playing a critical role in driving increased profitability through employee engagement and retention and, with strong organizational planning, best positioning the business for long-term success. But what does the next chapter of the function look like?

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