Human resources is experiencing a massive shift. For years, organizations have relied on a single annual engagement survey to collect feedback from employees. These surveys have become a ritual for many companies, and a lucrative industry has sprung up around them. But after all these years, 81% of companies running engagement programs aren’t enhancing or maximizing them. And the field of HR is catching on.
Today’s HR leaders are held accountable for driving business results. CEOs are looking for every way to use employees strategically, not just as the organization’s biggest cost center. And in the age of word-of-mouth and viral marketing, the CMO now also cares about what employees are saying about their organization.
