Much attention is paid to cultures that contribute to the crash and burn of companies, while successful organizations highlight leadership and discuss the culture that allowed them to outpace the competition. Moving forward, C-suite leadership will talk about company culture at board meetings, hire visionary HR leaders who can evolve culture for the better, and recognize culture as a conveyor of business success. Cultural norms will include career development, purposeful work, flexible work arrangements, ethical practice, and issues that align with values or passions such as sustainability.
