No one wants to feel fooled. No one wants to feel as though he or she was taken advantage of. If candidates make it through the recruitment process with false pretenses, it can feel like you’ve been duped. Worse, if they’ve misrepresented themselves, it could even mean they’re not actually qualified to do the job—and you end up with mistakes, lost customers, employee resentment, or other problems along the way. And you’ll probably have to restart the recruitment process on top of everything else—spending even more time and money to fill the position after all the dust settles.