Where would Apple be without Jonathan Ive, the man responsible for the look and feel of the iPhone? Or Nike without Tinker Hatfield, the legendary designer of the Air Jordan shoe line, the most successful product in the company’s history? The contributions of these geniuses have been world-changing. And the impact these men have had on their companies is incalculable.
My guess is that you have similar superstars at your organization — a small cadre of brilliant creatives who produce an inordinate amount of value to your business relative to their peers.