If you follow the recruiting space, you likely would agree that three trends have dominated the recruitment marketing landscape in the past five to 10 years.
LinkedIn has become the candidate database of choice for recruiters, Glassdoor has forced HR and recruiting leaders to acknowledge the importance of company reputation via aggregation of anonymous ratings, and Indeed has parlayed the power of jobs SEO/search into a dominant business model.
But the more things change, the more they stay the same. Those market positions/origins converge as each of those recruitment-marketing vendors has sought to monetize their business model.
