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4 Innovative Ways to Attract Candidates Through Content Marketing

October 25, 2022

Via: HR Hero

Content marketing has become a buzzword in recent years, but it’s actually a very simple concept: using content to do your marketing. Instead of hard selling, content marketing focuses on being creative and attracting the right people. By creating pieces (blogposts, videos, Instagram posts, white pages, etc.) about what it’s like to work with you, you’ll be selling your open roles to candidates.

Think of being a hunter vs. a farmer. Hunters go out and find what they want, when they want it. If you have an open job role, you go find a candidate, blasting out your application page and sending recruiters to LinkedIn. It’s a high-energy recruitment method.

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