Every few years, a new social media platform pops up that’s all the rage (remember Google Plus, anyone?) Oftentimes, these platforms end up falling by the wayside. But once in a while, a platform proves its staying power by not only sticking around, but seeing significant growth and impacting the way other social media platforms operate. That’s what TikTok has been doing the past few years: making it clear that it’s here to stay.
That being said, not every company needs to use every platform the same way. Don’t follow the crowd just because it seems like the “in” thing to do at the moment.
