Content marketing has, perhaps unsurprisingly, become one of the most widely used digital marketing tactics, trusted to boost brand awareness, website traffic, and conversion rates alike. It can also be an amazingly useful and cost-effective way to attract the top talent in your industry by showcasing your company values, goals, and employer brand.
Here are six ways content marketing can help you attract your desired workforce:
1. Content Marketing Lets You Promote Company Values
In his book Lost and Founder, Rand Fishkin makes an incredible point on core values: “People who share core values and believe those values to be the most important part of their contribution to the world have the greatest potential to accomplish remarkable things together.”
