Big, hairy, audacious goals, or BHAGs, are visionary, strategy statements designed to focus a group of people around a common initiative. They traditional differ from our other goal setting techniques because BHAGS are usually positioned toward by a large group (rather than individuals) and they typically span a large amount of time than any of our other goals. They’re huge.
BHAGs can come in several flavors. Most are focused on one of four broad categories: reaching a defined target or metric, competition, organizational change, or reputation. Here are a few examples from some companies you’ve probably never heard of…
