In the course of conducting this year’s Purpose Power Index study, which examines the level of purpose-guiding brands today, we added a new question. We asked employed respondents to rate their own company on higher purpose and whether they saw their company as being motivated by a purpose beyond profit.
What we found was troubling.
We identified what can only be described as a distinct “purpose gap” within a large number of companies, where each respondent’s answer was very much tied to his or her seniority within a particular organization.
