Constant communication is a great way to create a memorable candidate experience—and what better way than through e-mail? But are you going about your e-mail communications successfully? There’s a ton of real estate in the e-mail space, and if you aren’t using that space effectively, you could be losing candidates’ interest before they’ve even read the job description.
We talk a lot about creating catchy subject lines and personalizing e-mails to get your candidates to click on that “apply” button, but have you tried incorporating banners in your signature space for maximum exposure? We’re taking a look at how one staffing company’s use of e-mail banners resulted in over 3,000 more applicants for its client companies as a result of using this strategy.
