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Maximizing Investment in Coaching

Coaching is a powerful growth accelerator. Whether to prepare the next generation of leaders or unlock the potential of current leaders, organizations are using executive coaching increasingly to bolster their talent development.

Leaders who have had coaching are quick to point out the benefits of a personalized learning environment where they are accountable for change. Leaders are less likely to avoid coaching for fear of surreptitiously being performance managed; instead, they seek coaching to accelerate their leadership growth. It’s not surprising that coaching is a $2.3 billion industry and one that is expected to grow at a rapid rate, especially as technology platforms and apps make coaching affordable for all levels of leaders, not just senior leaders.

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