Engagement plays a key role in managing and retaining employees of all ages. As our new research indicates, real-time feedback, socially engaging experiences, and mobile access play a key role in influencing engagement with Millennial, Gen Z, and Baby Boomer members of the workforce. And all of this can be managed more effectively with the well-informed and age-appropriate use of technology.
For HR professionals, it’s critical to understand the different ways each generation uses technology. By identifying each group’s unique skills and comfort levels with technology, as well as mobile adoption and social media capabilities, organizations can modify and improve employee communications strategies to address key challenges, such as low engagement, poor productivity, and high employee turnover.