Employee engagement is a key focus of management and Human Resources teams across organizations. It’s also one of the most difficult measures to gauge objectively and accurately. How can you tell if Employee A is more engaged than Employee B within the same organization? How can you measure the engagement of those employees against the engagement of others in a competitor’s company?
Because engagement is subjective, it’s extremely difficult to measure it objectively. As we’ll see in this feature, based partly on input from industry experts and practitioners, there are several methods used in attempts at measuring this, with surveys perhaps being the most common tool. We’ll also discuss the importance of employee engagement to businesses—as well as arguments that it isn’t as important as many believe—and some methods for measurement.