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How to Raise Engagement with Benefits During Open Enrollment

September 23, 2022


The process of signing up for benefits options during open enrollment has largely been automated, with online enrollment platforms replacing paper forms. Now, more employers are seeking to improve the online enrollment experience by adding decision-support tools and guides to make the process more user-friendly.

“The pandemic was the final chapter for paper-based enrollments,” said Ralph Labarta, Tampa, Fla.-based chief technology officer with Engage PEO, a professional employer organization providing HR services nationwide. The lockdowns physically separated enrollees from the resources they typically used during the enrollment process, he noted. In their place, better online tools have emerged to help employees compare and filter benefits selections.

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