Giving back to the community is a personal initiative for many, but it should also be at the strategic core of every business. Organizations of all sizes can benefit from the opportunities that philanthropic activity generates.
For example, a 2017 study found that 78% of Americans prefer companies that address important social issues and another 87% said they would buy products from a company that advocated for the issues they care about. Stepping out of the office and into the community is a great way to create visibility, a positive brand image, and numerous other benefits for your business, including a healthier bottom line.
