While segmenting employee populations by generation is “old hat” at this point, the rise of the latest cohort, Generation Z, requires a new focus. Gen Z (individuals born after 1997) makes up more than one-fifth (21%) of the world’s working-age population and is expected to grow to 30% of the U.S. workforce by 2030. At the same time, 1 in 5 U.S. residents will reach retirement age in 2030, creating a looming inflection point for the workforce. Knowing that Gen Z will become such a large percentage of the employee pool in less than 10 years, HR should prioritize attracting and retaining these young workers now.
