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How Promoting Your Authentic Brand Image Can Attract Talent

March 31, 2020

Via: HR Hero

Not long ago, several former Away employees began to unpack their workforce experiences—and their stories didn’t paint the globally recognized luggage company in the best light. They told reporters that when they took jobs with Away, they imagined every day would feel like a vacation. Instead, they found themselves struggling to keep up in a demanding, regimented startup atmosphere.

The high-paced, competitive office environment didn’t match the brand’s laidback, healthy image. As a result, they wound up feeling stressed and fearful instead of psyched to bring a phenomenal product to eager customers.

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