Companies spend a lot of time and resources on training efforts. In the United States alone, companies spend close to $90 billion annually on training costs, including payroll expenses and external products and services.
Given that significant expenditure, doesn’t it make sense to do that training well? Unfortunately, many training programs are ineffective for a variety of reasons. An ineffective trainer is often the key culprit.
Here, we discuss two necessary elements of truly effective trainers: They must be both engaging and knowledgeable.