Video content is an increasingly important method of communication. Global internet video traffic is forecasted to be 82% of all consumer internet traffic by the end of 2022, while 18% of consumer internet traffic will comprise of consumers browsing websites, reading articles, skimming emails and scrolling through non-video social media posts. To attract today’s job seeker, storytelling through video may be a way to engage candidates and creatively showcase jobs and work environments. However, organizations must understand a video-based recruiting strategy is not just pointing a camera and recording employees. Organizations must sell the company to recruits. Leaders should consider the critical aspects of building a powerful story, the type of content that resonates with prospective candidates, and how to use the finished product in the recruiting process.
