As an organization, employer brand should be top of mind. The candidate journey can determine applicant quality and quantity and ultimately, have a lasting impact on your ability to hire in today’s talent market. To that end, candidate feedback is an important part of truly understanding where opportunities for improvement and differentiation can be found in the hiring process.
Many organizations struggle to effectively obtain feedback on the recruiting process from candidates. While candidate feedback is one of the best ways to get an assessment, it can be difficult to ask a job seeker, particularly one who didn’t receive an offer, to share their experience of the company with you.