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Southwest Airlines: A Case Study in Employee Engagement

August 24, 2016

Roy Nabors has been a ramp agent for Southwest Airlines for seven years. His primary job function includes marshaling planes and loading and unloading freight and baggage. When he initially applied for the position never would he have imagined that his job function would one day encompass color patterns and uniform design.

Approximately two years ago Southwest Airlines, the world’s largest low-cost carrier, unveiled a new logo (a heart colored by blue, red and orange stripes). Two years later Southwest Airlines is ready to unveil a bold and bright new uniform design.

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