News Flash: Innovation is no longer just a specialist’s job. What’s needed to keep up in today’s digital and global economy is a culture in which innovation is the mission of everyone, everywhere, every day.
Most people think that innovative ideas are magical and only randomly reveal themselves to so-called creative people. But few “eureka!” innovations come out of the blue. Instead, it’s to an organization’s advantage to optimize conditions that allow idea creation and implementation at every level. Companies pursuing innovation as their core business strategy realize 50% to 100% higher profit margins. And, when employees and leaders are confident that they can innovate, a chain reaction of positives occurs. They feel good about their job, company, and career.