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The Four Steps to Building a Coaching Culture

At the heart of every organization is its culture—its personality and identity. Today, people are putting more importance on company culture than ever before. Deloitte recently found that 94% of executives and 88% of employees consider a distinct workplace culture important to organizational success.

According to a study by the Human Capital Institute and the International Coach Federation sited in an ATD article, organizations with strong coaching cultures report revenue growth well above their industry peer group (51% compared with only 38%) and significantly higher engagement (62% compared with 50%).

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