Elon Musk’s recent ultimatum to Twitter staff to be prepared to accept “long hours at high intensity” or leave the company illustrates the importance some organizations place on company culture. While “long hours at high intensity” may sound like simply telling staff to work harder, it also says something about culture.
And while the mass exodus of Twitter employees in response to that ultimatum makes it seem like Musk’s strategy backfired, it may be that the controversial billionaire is simply trying to ensure his new company is filled with employees who are a good fit for the type of company he intends to run.
