The notion that employees are the most valuable asset to a company has never been truer than it is today. Your people are often the creators of, consumers of, and advocates for your product. It’s important to connect with them on a meaningful level that speaks to your shared values and beliefs. Just look at the data: Edelman’s latest Trust Barometer tells us that 67% of employees expect their prospective employers to join them in taking action on societal issues, and their Earned Brand report says that 1 in 2 people are belief-driven buyers. So, how can today’s for-purpose economy also help drive employee engagement?
