Employment branding, aka employer branding, refers to influencing how your organization is perceived as an employer. Employers put a lot of effort into ensuring their organization is well positioned and has a good reputation.
Doing so can significantly affect the number and quality of applicants the company receives. In other words, having a good reputation among employees and potential employees can positively impact the quality of applicants an organization attracts.
Having a revered employment brand can also impact employee productivity. If an employee feels the company is a good place to work, he or she is more likely to be happier and more productive.