It is a good time to be a software engineer. The U.S. Bureau of Labor Statistics projects that between now and 2029, employment of engineers will grow at a rate five times that of other positions. With that much demand, it’s not surprising that hiring engineers is hard and likely to only get harder. However, companies can gain a competitive advantage in hiring engineers by tweaking their advertising and hiring practices so they attract more candidates and put them in the best position to succeed.