What is your organization’s purpose? If you’re not quite sure how to answer that, you’re not alone. Many organizations focus on their mission, vision, and objectives but not purpose. In recent years, however, the idea of developing and focusing on purpose has become more common.
Pushing toward achieving a mission is similar to focusing on purpose but not the same. Look at it this way: The mission is the end goal, but the purpose is the driving force behind it. In short, the purpose is the “why” behind the actions the organization takes day in and day out. Another way to look at it is that the purpose is the meaning behind the work or the reason the company exists, besides to make money.