An obvious first step to figuring out what female talent want is simply to ask. Employers often skimp on communicating directly with employees when trying to address their needs, panelists at a 2021 Women@Work virtual summit pointed out. Instead of hypothesizing about what the issues are, employers should have one-on-one conversations with their women employees, meet with affinity groups or conduct surveys, one expert suggested.
Employers should also continue to be flexible about remote work, the panelists said. Women will be attracted to organizations that maintain the trust developed during the pandemic, the panelists explained. In other words, women want to work in environments where they won’t be “dinged” for not being present at the workplace if they’re delivering on the work.
