Family-building benefits were once synonymous with essential but limited parental offerings like maternity leave. But modern families have grown and changed significantly over the past few decades. In addition to maternity leave solutions, top employees are now requesting benefits like fertility care, postpartum recovery coaching and hormone replacement solutions. Many employers need help navigating this highly nuanced and constantly shifting benefits landscape.
However, employers shouldn’t fear the new normal — they should embrace it. Modern family-building solutions create a culture of trust crucial to attracting and retaining top talent. And employers who prioritize their employees’ physical and mental health will ultimately reap the benefits of a more engaged workforce. Let’s discuss why and how.
