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Why You Need a Content Strategy for Your Training Initiatives

Marketers have been implementing content strategies for decades, and it’s time for learning and development (L&D) departments to implement them, too.

According to one expert, a content strategy is simply the “creation, publication, and governance of useful, usable content,” and every successful L&D professional knows that useful, usable content is pivotal to any successful L&D initiative or program.

This is especially true in 2019, when thousands of pieces of content are published and consumed online every minute and employees rely on their mobile devices more than ever before. So, here’s why you need a content strategy for your L&D department and initiatives.

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