When employees are strapped for time, it’s easy for them to disregard long-term projects and goals and focus entirely on their immediate concerns.
For example, a customer-facing presentation needed by the end of the day will often take precedence over the design of a new process to streamline the development of such presentations, the completion of which has no hard-and-fast deadline.
In the short term, this makes sense. One item is time-sensitive, while the other is not. But, in the grand scheme of things, investing some time today in improving a process that will save time down the road is a sound time investment.