There has been quite the conversation about company branding in our industry and how this is helping drive candidates into the process. But what about companies who do not have a budget for marketing? They sure as hell don’t have money for branding… or do they? Let me tell you a little story. There has been quite the conversation about company branding in our industry and how this is helping drive candidates into the process. But what about companies who do not have a budget for marketing? They sure as hell don’t have money for branding… or do they? Let me tell you a little story.