While everyone was counting down the days until the ending of 2020, leading analysts were saying companies need to start 2021 with a clear, compelling message to employees. Workers want the new year to go better than the previous tumultuous one, and it’s up to employers to communicate how.
The messaging will be different for every enterprise, but they will all share the challenge of conveying their plans and vision to their entire staff—frontline workforce included. A memo won’t cut it, and employees hungry for stability need as much information as possible and answers to their individual questions. Like COVID-19 itself, the internal communication strategy around recovery will be unprecedented.