According to Niko Bonatsos, managing director at General Catalyst, 90 percent of user time on mobile devices is spent on email and messaging platforms. In the gold-rush proliferation of the app-based economy, one would think mobile consumers spend most of their screen time on games and other supplemental apps. The reality is app usage isn’t decreasing — people are just using the ones for email and messaging a whole lot more.
This evolution is creating a new app category and a new way of using existing apps. Until now, the most popular app designs were based on a visual UX. But what if this paradigm shifted to incorporate a conversational UX?
