Data has the power to strengthen everything businesses do, from the new products they launch to the marketing campaigns they use to promote those products. Gathering information and putting that information to use has become big business, creating jobs and cloud solutions. When a business is more informed before making decisions, that business can get more return from every dollar it spends.
In recent years, businesses have realized the value of people analyticsin making human resources decisions. Learning as much as possible about current staff performance improves the choices made about hiring, training and promotion. With technology powering much of what businesses do, gaining access to this data is easier than ever.