Experts tell HR Dive that 2018 will bring a focus on branding. Among CHROs’ highest priorities is improving the employee experience through more effective employee engagement, and by communicating that experience through branding.
An employer’s brand, which is an outward expression of its values, can enhance the employee experience. But lip service alone isn’t enough; employers must integrate their brand into their recruiting, hiring, training, benefits and other employment operations. If perceived to be disingenuous, efforts can have the opposite effect, risking damage to recruitment, retention and engagement strategies.