This year’s college graduates are among the luckiest yet—unemployment is at its lowest rate since 1969, and employers plan to hire 11% more graduates, with higher salaries, from the class of 2019 than the class of 2018.
In a competitive hiring market, small businesses can sometimes struggle to gain the attention of top candidates, especially when larger companies are able to offer higher salaries and flashy perks. That said, Gen Zs are unlike their predecessors—it takes more than an impressive starting salary or ping pong tables in the office to get them in the door.
