When it comes to mission and values, there are two ends of the spectrum. On one hand, you might be thinking: “Of course I care about my company’s mission and values!” As an HR professional, this is music to my ears; our goal is to align employees with a company’s mission and values so we’re all marching “to the same beat of the drum,” so to speak.
On the other hand, you might be rolling your eyes. Maybe you believe that mission and values are nothing but corporate-speak. Perhaps you believe that this is exactly what touchy-feely HR people talk about because they have trouble discussing “real” business concerns.
