It’s no secret that marketing has pervaded almost every corner of society. In an era of branded stadiums and high-rise buildings, apps and highly targeted social media strategies, the ability to grab so-called “mindshare” and market share is everything.
Of course, it’s tempting to think about human resources outside the tractor beam of today’s marketing frenzy. For decades, HR executives and recruiters quietly went about their job of matching candidates with positions, often through old-fashioned networking based on contacts and handshakes.
