Changing corporate culture is a bit like deciding to live a healthier life. It might feel like it will take a really long time. Concepts like “healthy” and “culture change” are amorphous, subjective, and often emotionally charged, not to mention daunting.
But behavior changes—no matter how small—are concrete, simpler to execute, easier to measure, and satisfying because they show progress. With behaviors, there isn’t wiggle room. You’re either eating the vegetables or you’re not.