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The Importance of Personalization in Recruiting

July 25, 2019

Via: HR Hero
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Leveraging automation in recruitment messaging can be a huge time- and energy-saver when done correctly. However, many HR leaders and recruiters don’t realize that automated messages can be personalized, too.

It can be as simple as merging the candidate’s name, title, and current company strategically into messages and turning the focus onto the person. With smaller pools and senior-level candidates, automation isn’t as effective. You should be dedicating much more time toward understanding your target and creating a highly personalized message.

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