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Three Keys to Building a Recruitment Marketing Strategy

April 19, 2016

Via: SHRM

Celinda Appleby, global head of digital recruitment and employer brand for Oracle, affirms what talent acquisition professionals know: “Every recruiter is a marketer.”

Appleby’s session at the Society for Human Resource Management’s Talent Management Conference & Exposition drew a crowd of attendees who wanted to learn from Oracle’s success in attracting and hiring the best performers in the workforce. She outlined three key steps for employers to use to create a distinct recruiting strategy that will assess other employers who may be searching for similar talent; set a clear vision for the hiring team; and communicate the company’s culture to specific audiences in a strategic way.

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