The way an organization communicates with its employees can determine the corporate culture. Creating a consistent cadence and attitude ties communication to the mission and ensures employees see the value of company benefits, as well as opportunities to advance. Yet most companies haven’t even thought through who owns this function or how it operates.
A recent report from Poppulo titled “Delivering Effective Internal Communication” found huge diversity in where company communications sits. The study found that 38 percent of internal communications experts say they report to a corporate communications division, while another 16 percent say they report to HR; 16 percent report to marketing; and 21 percent selected “other.”