In the modern age of the Internet and social media, employees are always accessing and sharing content, whether it’s about your organization or not. The average person spends a lot of time on the Internet and social media creating, reading, engaging with, or sharing content, so you should encourage your employees to be content creators for your organization. Continue reading to learn more about why.
Internal and External Branding
Employees help promote the image of your organization’s brand when they share their experiences with or at your organization via blog posts, social media posts, or video content, and employees working on innovative projects could share their results and experiences with one another internally to further the cohesive image of innovation within the company with strategic partners, as well.
