Tag: employment branding


Unusual Strategies for Attracting Candidates

October 18, 2018

Via: Blogging4Jobs

There has been quite the conversation about company branding in our industry and how this is helping drive candidates into the process. But what about companies who do not have a budget for marketing? They sure as hell don’t have […]

Research, Software

Job-Candidate Feedback Helped Shape American Express’ Talent Brand Refresh

December 16, 2016


American Express recently reinvigorated its employer brand based partly on feedback from job candidates and new hires. In 2014, the 166-year-old multinational financial services company started to notice a disconnect between its reputation and reality. Certain talent pools, particularly individuals […]