“Innovation” has become one of the most important buzzwords in 21st-century business. Every company wants to be an “innovative” company nowadays. But just as with so many other buzzwords, sometimes a trend becomes so popular that it almost becomes meaningless.
If we want our companies to truly create “innovative” cultures, we need to reexamine what innovation really means and what it takes to create innovation. Here are a few research-backed insights for what it really takes to build an innovative culture at your company.